Welcome to EmpowerHer Cycling!

Hi, my name is Noa and I am so excited you are here!

I have been involved in cycling for quite a while – 24 years… Since I was 11 years old. Some of that time was spent as a competitive athlete, some as a recreational cyclist and some as a professional in the sport (coach and bike fitter, among several other hats I tend to wear). I have visited many bike shops around the world over the years and have had a wide range of experiences as a women in the sport and bike industry, some of which I will share in an upcoming, separate post.

Back in the day, I was often the only girl riding with the boys, many of whom were double my age. I had no problem with that, perhaps because I was young and it was just the way it was, so I never really questioned it (until my late teens). I learned how to ride and how to take care of my bike from the guys I was riding with – I am lucky to have had a good team around me to show me the ropes.

When I moved to Canada in 2006 (after graduating from uni in NZ), I developed a cycling clinic for beginner women, to help them with cycling specific technical skills. While I loved developing and coaching that program, women’s cycling was still not very developed at the time and as my work evolved over the years, it was put aside and I simply kept working with anyone who wanted to work with me – both men and women. Over the last few years, as more and more people have been getting into cycling, it became apparent that there is a gap that needs to be filled in women’s cycling.

EmpowerHer Cycling is my attempt to fill a gap

Last year (in 2016), 35-36% of my bike fits were with women. After seeing that number, I started asking questions. As someone who has been in the sport for most of her life, I found some of the answers I got surprising. It became very clear that a lot of women have a hard time getting into cycling and moving forward within the sport. While the same seems to be true for men also, it is to a lesser extent. As a result, I have decided to dedicate some time to help women with their cycling journey and give them the tools needed to get into the sport and/or develop and grow within it.

How I plan on doing it?

I am in the process of creating a very comprehensive online education program that covers everything from questions to ask at a bike shop, discussions to have with a bike fitter, riding tips, gear and equipment selection guides that is specific to women, bike maintenance, and more. The format will be videos, checklists, podcasts and worksheets, all accessible right from a membership area of this website using top of the line online course software.

While there are many online resources, websites, etc – those resources can take a while to find, save and figure out if the source is reliable or not. My goal is to have all resources packaged in one place, delivered in an approachable way, all online. That way, you can be anywhere in the world and still benefit from this program. I also plan on hosting community events and have an ambassador program, which will be open to those in Vancouver and anywhere else in the world (I ‘suffer’ from wanderlust, so if you want me to come to your country/city, I’m totally in!).

The programs are paid products, but I will be adding plenty of free information too, starting with stories and other resources. The goal of the stories is to give women a platform to share how the got into cycling, the obstacles they encountered, how the overcame them and any advice they might have for other women. There are several women who have already agreed to participate, coming into cycling from different backgrounds and experience level – stay tuned! The first one will be from one of the women who took that very first cycling skills clinic I taught, 10+ years ago! We are still in touch, and she is still riding bikes (in fact, I just helped her buy a new triathlon bike and fitted her to it earlier this year).

Get Involved

If you want to share your cycling story with myself and others, please let me know – I would love to hear from you. I am excited you are here and would love for you to join us by getting in touch.

And speaking of stories – Some pictures are much better! Me in 1995 and 2001…

Noa Deutsch