Empowering women to take control of their cycling experience.


Welcome to EmpowerHer Cycling – A community and comprehensive online education resource for female cyclists and triathletes of ability levels, regardless of the bike(s) they ride, wherever they may be around the globe.

Founded in 2017 by Noa Deutsch


In the year 2000, when I was 18 years old, I spent ~5 weeks living in Belgium. It was a small village in close proximity to Germany and the Netherlands, and I was there with 4-5 team mates and our coach. Naturally, I was the only girl and the youngest one there. We rented a large house and raced a triathlon event every weekend.

One week, we drove to the Netherlands mid week for some bike racing. The format was a hard hour at an abandoned 800m race track. It was a simple weekly event attracting varying ability levels, from (the equivalent of) cat 4 to cat 1 / 2 riders – The goal? Race as hard as you can and keep up with the group for an hour. If you get lapped, you’re out. The group was quite large, probably about 70 people if I remember correctly, and I was the only girl. Apparently, girls never showed up, so as such, I got special treatment: if I got lapped, I could sit one lap out and jump back in. If I got lapped again, I was out.

I was lapped once after ~25 minutes and then ended up getting lapped again at 45-50 minutes, joining well over half the group who got lapped out. It was one of the hardest things I’ve done to date and I remember it as being one of the first times I was frustrated about being the only girl around... And that is coming from someone who pretty much grew up riding with the guys and not thinking much of it!

I have been involved in the cycling/triathlon worlds since I was 11 years old, first as a racer and now as a recreational cyclist/coach/bike fitter. Riding as the only girl in a group of (mostly) men from a young age, I grew up inside the sport without realizing how intimidating getting into cycling and/or triathlon can be for many women. That is, until I started working with more and more women, getting to know them and their cycling stories. It is hard picking up any new sport, but cycling seems to be especially difficult, for a variety of reasons.


In the last few years, I have seen an increase of women getting into the sport

I have also seen an increase in resources for women in sport in general, and cycling in particular, which is absolutely fantastic. That said, there are few resources that offer an all in one education solution, which is where EmpowerHer Cycling comes in!

Admittedly, I have always been a part of the cycling world and may not fully understand the difficulty many women have first hand, but I work closely with women who are on the various stages of their cycling journey on a daily basis and have experienced walking into bike shops only to be treated with the assumption that I have novice cycling knowledge on far too many occasions. EmpowerHer Cycling was born out of necessity and countless conversations with women who ride bikes, and the men who love them. While this program is primarily for women, I encourage men to get involved as well. I have had conversations with many men who want their partners, daughters, sisters, etc to be happy on the bike, as well as men directly working in the bike industry wanting to make a positive impact on women's cycling. 

I want women to feel supported, comfortable and in control at every step of the way

As the name suggests, it is all about empowerment. I want women to get to know their bike(s), develop basic (or advanced!) mechanical skills, pick the right riding gear for them with ease and without being questioned for their choices, ask questions without fear of sounding like they don’t know what they are talking about and hold their own riding on the road/trails, at races, visiting bike shops,etc. 


Same, same. But different

Women are just as capable as men. We can be as fast, and in many cases faster. However, we are not small men. We have different needs and a unique physiology that should be celebrated. I want to help women reach their potential, regardless of their starting point and where they want to end up. 

I know the sport inside out and have the education background, experience and network to educate and support women in their cycling journey. This is the platform I am currently designing to share that knowledge and create a safe place for women who love cycling, or about to fall in love with cycling but perhaps just don’t know it yet!


How are we going to help you?

In a nutshell, here is what we are working on right now, with more ideas down the pipeline…

  • Inspirational stories from other female cyclists of all ability levels
  • Free resources / articles about bikes, group riding, cycling equipment, women specific physiology, nutrition resources and more
  • 2 comprehensive online courses designed for the beginner, intermediate and advanced riders, delivered using a variety of learning tools
  • A membership platform with new & exclusive resources added monthly 
  • Private forum 
  • Social events and rides


I am so excited you are here!

    - Noa

The EmpowerHer Cycling Team


noa deutsch


Christie Gibbs